This will follow a lot of the thoughts by Seth Godin applied to Twitch and everything that Twitch provide as a platform. I’ll pull things from left and right and look at it with my point of view.
Previously we’ve redefined what Twitch is and said that it’s a tight community with it’s own language etc. and rather than a gaming site it’s driven by personalities. These personalities or streamed have their own communities. Let’s apply the ideas and thoughts by Seth on top of Twitch.
You’re a leader Harry!
Let’s call you a leader, because face it you’re the leader of your channel, the creator of content, the main star etc. Your community then becomes your tribe. Very much like a tribe it has it’s own language ie. emotes that only true members can use (that is if you have partnership) but even if you don’t have access to emotes they have their own language one thing can mean something in your channel yet something completely different in another channel. Each tribe has their own rules and it’s own culture. These things are set by you, the leader.
I’m not saying that you should start saying you’re a leader and they you’re tribe but keep it as a reference when you make your decisions and pick what way to go with your channel.
Before we can look forward we have to look back for a bit. Looking at early Twitch it was about grabbing everyone’s attention at once, pushing out as much content as possible and pushing our message to an as broad audience as possible. This is the reason why there are streamers that do 10+ hours a day 5 to 7 days a week. This isn’t a good thing. We’ve already seen certain streamers break the norm and these are more show oriented streams but they get the same if not more donations and subscribers. Reason? They’re breaking the norm. Now it’s your turn and you can do it. I did it.
Find your group
When it comes to your community or your tribe it’s about an idea. Twitch has given an ideal place for people that like gaming to not only connect with people that like games but people that like to experience games in a very specific way. That’s why it’s possible to have a lot of big streamers at once, they attract a tribe that feel they’re given a place to be the way they want to be, a place where they can feel they belong among those that are similar to them. Again it’s not about grabbing as many as possible but finding the ones that what to connect with each other around you, the leader of the movement.
Yes, anyone can become a leader
Are you saying your can’t a leader? That’s not who you are? Let me ask you this, does Bill Gates strike you as a leader? No of course not. But he is and he’s charismatic and a great leader. Leaders don’t need to be charismatic they become charismatic when they lead.
Most leadership that we’re doing is about finding a group that’s disconnected but already has a yearning — not persuading people to want something they don’t have yet. […] You don’t need everyone. You just need a few people who will look at the rules, realize they make no sense, and realize how much they want to be connected. — Seth Godin
Your future viewers are already waiting for you. All you need to do is grab them by showing where to go. If you’re in the same place a lot of other Twitch streamers and you’re all very similar you need to pin point what makes you different. Break that chain that binds all of you and become a movement on your own and not part of one that someone else started. If you have tribe already build on that, never be afraid to change direction, your core audience will follow and even if some fall away the potential to grow is much larger than the fall off.
Make it special, make it unique
That tribe/community is your strongest asset and if you don’t have it yet. Start by creating a language, a way for people to know they’re in the circle. Be it with emotes, how you open your stream, how you greet people, a catchphrase, a follower/subscriber/donation sound, really anything you can think of. There are two things look at you, at your strengths, at your weaknesses and look at the same for your community/tribe. From there you will have the very best outlook on where to take your Twitch channel.
Do you know what people want more than anything? They want to be missed. They want to be missed the day they don’t show up. They want to be missed when they’re gone. And tribe leaders can do that. — Seth Godin
- What are you changing? In the sphere of Twitch, what are you breaking away from and what is that you’re challenging? Dont step away from who you are but re-define and sharpen who you are.
- Who are the people that you’re connecting? What part of the whole community of Twitch do you want to reach? You can’t reach everyone so don’t even try.
- Who are you leading? What part of the tribe do you want to lead and in what direction do you want to lead them?
- What’s your jab? The jab is what you’re doing to constantly, this is your content. Not only on Twitch but Twitter and all and every marketing aspect you’re going into.
- What’s your hook? This is that one reason why anyone is going to stick around after getting that jab. It’s your content that is valuable and should be why people are giving back to you for the entertainment that you’re giving. It’s a agreement that you give entertainment for free and if they appreciate that then they have the ability to give back and in exchange they get what? Answer that question and you are even closer to figuring out your brand, your tribe and what you will lead.
Don’t belive me? Watch Seth Godins making these points back in 2009