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A quick overview of the Twitch analytics dashboard

By 10 May, 2020 No Comments

Do you remember the old dashboard? I do. It had things but those things were very surface level and never really gave that deep of an insight. However looking at the new dashboard it can now give you a wealth of information and insight into what you can do with your channel, but even more so understanding your audience. And that part is vital to channel growth.

Part 1: Which tags are users filtering by to find my channel?

Part 2: What categories do my viewers like to watch?

Part 3: Where does my revenue come from?

Part 4: Where did my views come from?

Part 5: Which channels have viewers in common with mine?

In the past I’ve often written about how you need to really understand your audience. Seeing the cross section between you, your interests and viewers. In those articles it’s often about how you just really need to talk to them and ask them questions. While that’s still a great thing to do, and something you should do, we now have statistics over some of those questions.

This is going to be an overview over some of the statistics in your Twitch dashboard. It’s not going to be the most in-depth look into it. In the future there might be more articles that will dig deeper into the different strategies and what you can do with these numbers. 

Part 1: Which tags are users filtering by to find my channel?

At the surface this might not look that important. However it can’t and shouldn’t be overlooked. It gives you a solid insight into discovery. When I say discovery I don’t always mean that as in how they’re discovering you. It’s more that you get an idea over how you can align your channel. That will also ring true in the coming sections.

The main point here is that you get to understand what a power user might do. And by that I mean that the most basic user might not use tags to really do channel discovery but someone that are deeper into the Twitch universe has a larger interest in both finding niche channel or channels that are more aligned with their interests.

If you’re a smaller streamer or even a mid size streamer this would be a great way to better understand how people are finding your channel. Since these power users tend to be more of a adventurous user that are looking for new content and someone to follow. As you probably already understand those are the users that you want to grab. On top of that these users tend to have a network already built up on Twitch, either online or offline. That means that they have a larger network of people that gladly share great channels with.

This dosen’t necessarily mean that you should change according to what tags are working. It’s hard to tell from this statistic alone and you would have combine it with amount of followers/subscribers during that period of time and see if it had any conversion during the usage of that tag. If it’s a common tag for you that you often use then it might get lost in the greater scope of things.

An easy way to look at it would be if you had a Swedish tag and a Solo tag. If you notice that Swedish tag is the main driving force over Solo then you know that power users want more/new content in Swedish.

Part 2: What categories do my viewers like to watch?

Now we’re really getting into the good stuff. While tags might get you insight into your channel this gives an insight into how your viewers are using Twitch. It allows you to see their behaviour across the platform.

For instance if you’re playing a lot of CS:GO but a lot of your viewers have started to watch Valorant. Then, while not black and white, there’s a rather large reason to think that your viewers are interested in viewing that game. That crossover allows you to see trends within your own channel with your viewers. These trends allows you to easier navigate the minefield of “should I or shouldn’t I try another game?”.

Furthermore with this data we can better understand our viewers tendencies even if they don’t navigate through tags. We can look for similarities in the categories. What do the categories they watch have in common? Are they all FPS games? Are there a lot of Just Chatting?

After that we can start to combine that with what we know about our own channels. What does the data have in common with your channel? Nothing? Everything? If we say that you have a nothing in common with the categories, does that mean you should change content? Of course not. It means you have found something that resonates with those viewers. It means that your content serves a purpose for them and you have a chance to better understand your viewers.

This is where transparency comes into the picture but I’ll write another article digging deeper into that. But to keep it short in this one be open about this with your audience. Allow them to help you better understand your channel and content. With that information you can better align the content your want to make with the audience you want.

Part 3: Where does my revenue come from?

Often in business, and specially in bad businesses, the focus lands on the thing that is pulling the most revenue. Wanting to have that pull in even more. Often that’s not the case where focus should be.

So let’s say you’re getting a lot of revenue from subscribers but almost none from bits. That means you’re already doing great with Twitch subscribers and you don’t really need to put effort into that, or at least not as much, since you’re already doing great there.

Where you could focus on could be to figure out how to earn from bits as well. Allowing you to have more than one revenue stream. Of course that dosen’t mean that you should ignore the subscribers but you’re already doing well there so you can allocate time to bits.

Part 4: Where did my views come from?

To me the most interesting here is the External/Views from Outside Twitch that can tell you a lot about what how you marketing are aligned. You can start to see where views are originating from often this can be your posts on social media and so on.

There’s a few different ways this can work for your Twitch channel. But let’s say you see that you’re getting hits from a Twitter thread or a Reddit post. While that might not impact you immediately it allows you to engage directly with the source.

Being able to find those community pockets online can allow you to engage where people that might enjoy your type of Twitch content. This allows you to network directly with a potential audience.

It can also tell you a lot about your social media posts. Let’s say you create a call to action with a broad target range. You see that there’s 20 new viewers coming from that link. However during that time you had no new followers or any new engagements. Then that shows you that none of those ad any interest in your stream. And that your social media post probably didn’t reach the target audience of your Twitch channel.

However if you make a relevant post for your Twitch channel. Maybe it’s funny tweet with a link to your Twitch channel and your Twitch channel is a funny stream. You then see that you have 5 new viewers but you also have 5 new followers during that time span. That then means that it was a great post. This allows you to really understand how your social media efforts works for your Twitch marketing.

Part 5: Which channels have viewers in common with mine?

Finally we have this strange Twitch statistic. And trust me I thought that this couldn’t be anything good for you Twitch channel, right? It would really only show you larger streams or you end up going crazy or why or start you down the line of comparing you to other Twitch streamers.

However, what is one of the really important things that we’ve heard during the past few years? Networking! “You should get out there and network”, you’ve heard it right? But how do you do it? In the past it was really just hoping to find someone that might or maybe have similar content or YOU think they have similar style. I was mostly a guessing game or they were in the same Twitch community.

Now with this Twitch statistic you can clearly see the crossover. To be clear I’m not talking about the crossover between you and one of the biggest Twitch streamers, unless you’re also a larger streamer. And to be fair if you have a great proposal why a larger Twitch streamer should work with you, then you should present that. What you can do is look at Twitch channels with a similar size as you that has a strong crossover. You clearly already have viewers in common that would love the collaboration, you clearly have content that those viewers already enjoy to watch and so the leap isn’t big for other in your Twitch channels to like both Twitch channels content.

Do you see the power in this Twitch statistic now?

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