I’ve been talking with a lot of Twitch streamers lately that also do YouTube. While both have video as the main aspect they’re vastly different and should be treated as such. In this article I’m going to go over a few things that I’ve been thinking about when it comes to using YouTube as a Twitch streamer.
YouTube and Twitch are not the same
A lot of new Twitch streamers treat YouTube as a way to upload past broadcasts. It used to create a “footprint” and as marketing as I’ve heard it explained to me. While they’re not wrong in that it leaves a footprint, does it leave a good footprint? If you come to a YouTube channel you have certain expectations as you’re used to certain things on YouTube. Sure as a Twitch streamer you can put that it’s your VOD library on your Twitch channel and call it a day. BUT the truth is that if it’s your main YouTube channel you’re breaking the experience of YouTube and you’re only creating distrust and showing that you don’t care.
If all you have a 3-6 hour long videos of your stream you’re not showing anyone that you care. There’s no effort, there’s no love and there’s no soul in it. While this can serve as a VOD library it dosen’t serve as a way to reach a larger audience nor does it improve your “footprint”.
When we look at you YouTube, and specially smaller channels, it’s all about building trust and finding your voice. The same that happens on Twitch but on YouTube you’re able to actually edit things down into perfectly bite sized pieces. That’s the benefit of YouTube yet not enough Twitch streamer uses that format. Why don’t they? It takes a long time to edit and it takes even longer to figure out your style of editing and combine that with your personality. Of course you can get around editing with the right personality but you might end up sounds like a rambling mess if you don’t at least understand the editing process.
Content on YouTube and editing style
Of course your brand on Twitch and YouTube should go hand in hand as much as possible. However there’s a possibility there to use it in different ways. Sure you might do gameplay on Twitch so you would assume that gaming is your brand but in most cases YOU are your personal brand. That means that you can in reality put anything that relates to you, if your branding is good enough and if you’ve hired me or someone on the same level it should, you can put almost anything on your YouTube channel.
A well edited highlight reels are great but it’s here where your editing style comes in. Editing is the unsung hero of any video content. You can be the worlds best director but with a bad editor the film will be bad. A good editor can, sometimes, save a badly directed film and the same goes for your content from Twitch. Let’s face it anyone for 8 hours is boring a large amount of that time. With editing you can make these clips better by building a proper beat that ends in the punchline.
These don’t need to be in chronological order and they don’t need to be one “long” clip. Editing is there to actually avoid having that type of tempo. This is something that was abandoned a long time ago yet I still see Twitch streamers think that it’s the best possible way to do a edit. There’s really only one rule that you should go by and that’s to make it good. If you want it to be funny make it funny. You want serious content… guess what? Make it serious with your editing.
Yes a lot of times it’s instinct and a feeling. However this lays the ground work for how you can understand what is that your audience would want to feel and think. Editing isn’t always lining up clips on a timeline and pressing render. It’s understanding what makes the best possible content and what makes the audience feel a certain way. If that means zooming in, flipping, changing order, editing in something different etc. then do what feels right and not what you think should be right.
What can we bring back to Twitch?
It’s possible to bring a lot of these principles back to Twitch actually. There’s already several streamers that do it, be it consciously or sub-consciously, and they’re able to set up the feeling or the situation way head of time. The same way you can set up a clip with clips before it. It’s extremely simple to do as well and when you start to look at streamers with this frame of reference you’re going to start see that there’s a lot of streamers that does this already.
To get an idea what I’m talking about let’s look at the Hearthstone streamer Amaz. He was the very first streamer that I noticed doing this and he’s been doing it for a long time. I don’t know if he does it on purpose or if that’s just who he is but I noticed it over a year ago. What he does is that when he makes a play in Hearthstone he sets it up so that no matter what the outcome will be a punchline, moment, surprise etc. He does it by simply acknowledging or hinting that something should or shouldn’t happen and when it happens that’s amazing and when it doesn’t happen that’s still amazing. These small setups doesn’t always pay off but when they do they’re highlight moments. We’re editing reality by setting things up ahead of time and allowing ourselves to have fun at the same time.
Keeping it short and sweet this week… since… it’s… my… BIRTHDAY this weekend. I’ll write the newsletter tomorrow so don’t worry about that. The news letter will be on how a frame of reference can change how we look at things. The same way that you now can look at streamers like Amaz setting things up or looking at video editing in a new way. Also do check out below if you want to know more about the type of branding work we do at LiveSpace!