Grow your audience

The stress and pressure to grow your Twitch channel

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A lot of streamers that come here, other similar sites, listens to podcasts, asks on reddit or even ask streamers directly often default into “how do I grow my channel?”. We’re constantly bomberad with tips, tricks, solutions etc. to grow. There’s however a down side to this and that’s what I’m going to talk about in this article.

Let’s get started

No. There we go we can all go back home now. Of course it’s not that simple and there’s a lot of shades to this. First of all scaling up isn’t for everyone neither is it suited for how everyone runs their stream. Yet we’re bombarded with messages to quickly get viewers and how to build our brand. What no one is telling you is what happens when you actually get there. It start to more and more sound like a “go big or go home” so when someone don’t get that 100 viewers in their first month they end up seeing it as the end of the world. We’ve probably all seen the endless amount of posts with “is this a good number after x-amount of months?”.

You can look at it as a mountain and at the top of that mountain is the success you’re looking for. But what happens after that? There’s this huge decline back down right? So let’s think about how to make that mountain into a ridge. The real cool thing is that it’s not that hard and all you need to think “is growth what I need right now?” a question probably no one is asking themselves.

Stress and pressure to grow

All of this ends up as being pressure. Pressure from other streamers, stress from seeing other grow faster and so on. When there’s so much focus on growing a number (that’s mostly unimportant) it’s not surprising at all that a lot of streamers go over to viewbots. The pressure and stress to grow fast is, in my opinion, one of the big reason why a lot of streamers go away even if they’re on the right path. The problem with that mentality is that you have no idea what your path will look like. Your path isn’t going to look like FutureManGaming, it’s not going to look like mine and it’s not going to look like DansGaming. It can take 1 day to grow and it can take 1 year or even 1 decennium.

If we don’t focus on growth for some reason we’re seen as wasting our time. Here’s the thing if you love what you do and you get something out of it you shouldn’t stop doing it. All you might needs is to take a step back and rethink your path from that very first step (that’s you) and what the coming two steps are going to be (your personal brand and where that meets your future audience).

It’s this idea that you have to have a big channel to make difference or for that matter be important and that there’s this hierarchy (that’s completely made up). The truth is that there’s always going to be different people suited to do different things. For instance you might be someone that should take it slow so when you force it to go faster you’re working against what your brand should be and you end up being unauthentic.

2 things you need to know

  1. Will you be proud of your channel?
  2. Will you be proud of the work you do?

For streaming this is all you need to feel. You don’t need to think about money from the start. However there might come a time where you take that final leap as a partnered streamer to go full time. At that moment you need to add “Will it make money?”. I know that it’s not all about the money BUT at this stage it’s all about the money. You can’t stream without internet and you can’t stream without a roof over your head or food in your belly. So unless you know you can sustain yourself well you might reconsider that full time leap.

The right stream is the one you want to see

I’m going to keep talking about this stuff in the coming week but I wanted to leave you with a few words that I know will get your mind in the right place. Streaming isn’t about making the channel that everyone else wants. It’s the channel that you want. It’s something that you can see yourself doing for years to come. It’s what you can put everything you have into and it’s the one that is truly calling to you.

You don’t need to dominate the world to be successful. Even if that’s what a lot of people tend to aim for… even if they write to me saying that they only want x-amount of followers. Here’s the truth 100 viewers is a lot more then 0. 1 is more then 0 as well. That’s all it takes 1 viewer. If you can captivate that 1st viewer you can bet your butt that you can do that to even more. You start with that 1 person and you grow from that stage. That person is THE most important person and no that dosen’t mean you should make them a mod in your chat. You actually shouldn’t make them a mod for a very long time. Why? Well at that point they’re already giving back to you and there’s no need (this is psychology) for them to pay you back by sharing your stream.


Heeeeey! It’s Peruvian national day today so I’ve been in the park with a bunch of Peruvians, eating some Peruvian food and drinking some Peruvian drinks. However this isn’t all that I do every singel day. I think about the things that you just read and I work with streamers of all sizes with their braning. You can check out below for more information or click at the top of the page to go to my services!

 

About the author

Daniel

Daniel

Do you need Twitch branding done the right way? I've work with both partnered and non-partnered Twitch streamers and done so for over 4 years. For me this is full time and I'm dedicated to my clients and my craft. I do both branding, visual branding and brainstorming based on understanding you, your community and your channel. If that sounds interesting to you then you should check out my Twitch services/portfolio/client list and contact me right away. twitch.livespace.se

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