Grow your audience

That next thing or new game for your Twitch channel

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As recent as today, a few hours ago, I got a message from someone that I’ve brainstormed with before. The message was about how he now have pivoted his stream and made it more appealing from a branding stand point and how it now have something fun that he can play around with. However the big question at the end was “What do I do now? What game do I play?”.

A question that every streamer probably have asked themselves and wondered what game is going to get them that influx of viewers. I common answer tends to be to play what you enjoy and that’s true but there’s more to it. Not only that but even for your branding or when you have no idea what your branding should be.

Now I’m not going to over it all here since I’m writing a book about all of that stuff but see this as excerpt or as a preview of what you can find, in more detail, in the book.

Your next thing

What might seem like the biggest thing to figure out can actually be super easy to actually do. Whatever it is that you decide to do it’s not about changing your approach to it. Something I’ve heard for a long time now from newly partnered streamers is that they think that they now need to find their branding and what games to play etc. the truth is that you probably got partnered because they saw that you already had that (there’s exceptions) what you need isn’t to change direction. What you can do is build on and improves what you already have into a new exciting direction. That’s how you build a brand that keeps going.

This is all about what’s your strength (not always strengths but that one thing that is at the top of the list), skills you want, people you want to learn from and projects that makes you excited. That’s the very first things that you should look at.

After that you want to test it all out. If you put all your eggs in the basket, even if I say go all in and I still think you should but it’s not that easy for everyone, you’re going to end up with a lot of pressure from yourself. Figure out from where you can go at it and try to see if you actually enjoy it, if you can become an expert and if there’s room to expand. That last one here is extremely important since you don’t want to get caught in

The next game?

“Play the game that makes you happy” and “play the game that’s fun to you” are two of the most common answers to this question. I’m not going to discredit these ways of thinking since they’re true but let’s expand on those. The person that says so don’t really know you and you probably don’t even know you. The trutu here is that those answers are quick way to answer to large question that takes waaaaay too long to answer (I’ll cover it all in the book) and I’ll try to condense it down here.

This is all about what’s your strength (not always strengths but that one thing that is at the top of the list), skills you want, people you want to learn from and projects that makes you excited. That’s the very first things that you should look at.

After that you want to test it all out. If you put all your eggs in the basket, even if I say go all in and I still think you should but it’s not that easy for everyone, you’re going to end up with a lot of pressure from yourself. Figure out from where you can go at it and try to see if you actually enjoy it, if you can become an expert and if there’s room to expand. That last one here is extremely important since you don’t want to get caught in a place where there’s nowhere to go.

Those two you can do over and over again and stay at around 20% effort and try things out. If they don’t work fine go to the next one. Don’t be afraid to actually get going on a project instead of getting so held up on what THE next game should be for you.

Instead as you keep doing these 20% efforts you’ll see that all of a sudden you find that one thing that makes sense. It’s something you can see yourself being an expert in, you enjoy doing it, you can see future possibilities with it and even more so you have a passion for it. That’s the moment when you go all in on it. That’s when you say no more 20% but instead 100% of the time. The same for when you starting to think about going full time, don’t rush it but instead take your time and see if it’s going to work before you go all in. Sometimes you know you need it but sometimes you need to reassure yourself first and there’s nothing wrong with that.

When is the right time?

You need to take away the pressure that this is your final move or that it’s you last move. It’s not and it’s never going to be your last move. For every new move, project or game that you take on you’re going to learn new skills (for a streamer not as a gamer) that you can take for your next things and so on. See it as a learning process and not as a your final move.


Was going to try and keep it short but it ended up a bit longer but it was needed. Probably going to add even more into the book and go into each of those step a bit more and give some examples.

If you want to know more about what type of Twitch branding that I do or Twitch marketing you should read the box below or click on “Twitch Services” at the top.

 

About the author

Daniel

Daniel

Do you need Twitch branding done the right way? I've work with both partnered and non-partnered Twitch streamers and done so for over 4 years. For me this is full time and I'm dedicated to my clients and my craft. I do both branding, visual branding and brainstorming based on understanding you, your community and your channel. If that sounds interesting to you then you should check out my Twitch services/portfolio/client list and contact me right away. twitch.livespace.se

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