Branding

Importance of the user-experience for your Twitch channel

ux

Maybe you have your visual branding right, or maybe not, or maybe you think you have it right. Well it won’t end there and it shouldn’t end there. What’s really going to set you up for that next level of Twitch is how you handle the user-experience (UX). Allow me to take you on a questions quest as we try to figure out the importance of the user-experience for your Twitch channel.

What’s UX?

This is often overlooked aspect of Twitch channels and while there’s a a lot of focus on the UI (user-interface) there’s little to none on the UX. While UX and UI are closely related a beautiful or for the streamer effective UI dosen’t equate to a functional UX for the audience. I’m sure we’ve all experienced bad UX in different Twitch channel, from over the top alerts to in-game overlays taking up 1/3 of the screen or border overlays that take up 2/3 of the screen.

You’re probably already doing UX

For some those things can be off putting and right out make people leave. While that’s true and I’ve just said, it doesn’t mean there’s a lot of exceptions. The reason why there’s a lot of exceptions is because each user experiences a Twitch channel differently. However it’s your job to give them the best experience from start to finish, from your channel all the way out to your social media outlets. If the experience is bad anywhere along that road you’ll be the one that ends up suffering the consequences.

Simply put from the first moment your audience walks into your Twitch channel or social media, they’re part of your UX. The way you act on camera, they way your UI is used to the way you respond to messages in your chat and social media. In many other cases the user experience is a online shop or perhaps the service you get in a restaurant. However for you it is YOU, you are there to greet them at the door, you’re there to guide them through the “shop” and you’re giving them advice, you’re at the counter, you’re at the door when they leave and with social  media you’re there even when they’re not at your “store”.

That’s why UX can be such a big thing for any Twitch streamer of any size. You are the product, store and mangers in and the way that people interact with it is the UX.

How to manage the UX?

You might that there’s a ton that you need to learn and research, while yes there’s some research you’re probably already doing UX and you might even be doing it right. However there’s a difference between doing it and thinking about why you’re doing it. However the mere knowledge over what UX is can take you way beyond what you’re doing it right now.

Here’s a list over the things that you need to keep in mind when sitting down and thinking about the importance of the user-experience for your Twitch channel:

What?
A simple question, really all of these are simple questions, but they’re all at the core of the UX. That all starts with YOU so what is it that you’re offering that, even if it’s the same as someone else you need to know what that is. What would their experience be like from start to finishs?
When?
When are you offering it? What’s your time slot? Does that work with your audience? If your audience are kids in school well then maybe streaming in the middle of the day isn’t the best day. Think about each of these question and you’ll start to get a better picture and start to see the patterns in your possible marketing strategy.
Where?
Where are they experiencing it? Is it at home? Is it VODs mostly? Is it on mobile? Desktop? Roku? Maybe those kids in school watch it during school time, then you need to re-think your approach in “When” again.
Why?
Why should someone watch you? Why are you putting up your alerts? Why are people coming to your channel? Really you should ask yourself “Why” a lot more times then what you’re probably are doing already. Not to hinder yourself but to understand yourself. When you do understand yourself you’ll be able to better understand your audience and WHY they’re are where they are as well.
How?
How are people interacting with your Twitch channel? How are people interacting with you in other places? Think simple! Think about where they come from and how they’re now relating to you. Same goes for your social media outlets and any other place you might want to interact with your audience in any way shape for form.
Who?
Who is the person that watched your channel? Who would come to your channel? Don’t only look at a stereotype! Instead look at what they like, dislike, age, emotions, life philosophy etc.

Still confused over UX?

UX is fun! It’s thinking about people and how they react. It is design but it’s not being an artist. It’s about knowing about people and their likes, dislikes and more. You can be driven by both data and psychology. It’s things we think about everyday and the only difference is that you haven’t started doing it yet. Take this chance to start looking at things from another perspective then your own.

What happens if they come from Twitter? What happens if they spot you in a Reddit post? What happens if they see you on another stream? You need to look at all of the possible entry points and imagine yourself in their shoes. You’re now a lot further on the road to understanding the importance of the user-experience for your Twitch channel


Still confused over UX? I’ve work with both partnered and non-partnered Twitch streamers and done so for over 3 years. I do both visual design and UX design looking at your channel not from a “let’s make it look good” but from understanding you and understanding your channel. If that sounds interesting to you then you should check out what I offer and contact me right away.

Twitch branding and consulting

Pitching! Pitching! The box above? It’s about the pitch this year. Why should someone hire me? I’m looking at my own UX even deeper this year and I’m studying my data from Google Analytic. In my e-mails I can read what struggles Twitch broadcasters have and from that I can see what’s going to happen around Twitch in the coming months.

I then position myself at that place and wait for everyone else to see that I’m already there selling what they want. I’m going one step further then my competition. Why am I telling you this? You can do the same! You have data points as well and you have chat room filled with data. Read that date! Understand that data! Then you can start seeing how you and your audience are evolving together. Use that to make your community even stronger 🙂

Feeling filled up with knowledge today and going to share it over the weekend on my Twitter account @visiblepseech

About the author

Daniel

Daniel

Do you need Twitch branding done the right way? I've work with both partnered and non-partnered Twitch streamers and done so for over 4 years. For me this is full time and I'm dedicated to my clients and my craft. I do both branding, visual branding and brainstorming based on understanding you, your community and your channel. If that sounds interesting to you then you should check out my Twitch services/portfolio/client list and contact me right away. twitch.livespace.se

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